My hair is resistant to dye???

Yesterday, I tried to dye hair purple. I bleached so hard that it turned white. Or at least a very light blond. Then I put in the dye, and let it sit for one hour. When I washed it out, most of my hair was brown again! I only have purple highlights and bangs, and they sometimes look blue. My dad is coming back from South Korea on wednesday, and nobody told him about dying my hair. This should be pretty interesting.